In celebration of the “Rhône Valley Vineyards Bistro” Pop-Up, Pierre Loti wine bar & restaurant invited guests to sample a variety of wines at its Chelsea store launch party. The launch party also featured a sweepstakes — a complimentary enter-to-win contest that will award one lucky guest an all-expense-paid trip for two to the Rhône Valley Vineyards. The first in a series of “pop-ups” at Pierre Loti Chelsea, this innovative new program is designed to introduce major wine regions of the world to the New York market. The launch party exceeded expectations as it had all the key elements of a great party — great food & wine, fun people & a lot of enthusiasm. If you missed the launch party, don’t worry. From May 11-24, Pierre Loti Wine Bar in Chelsea (located at 258 West 15th St) will be hosting a “Rhône Valley Vineyards Bistro” Pop-Up in collaboration with Rhône Valley Vineyards.